Duracell

HISTORY OF THE COMPANY

Our story begins at the beginning of 1920 with an ingenious scientist named Samuel Ruben and enthusiastic manufacturer of tungsten wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company company in search of a piece of machinery needed to conduct an experiment. But Ruben and Mallory saw an opportunity: uniting Ruben inventive talent with the force Mallory manufacturing. Their partnership, which lasted until the death of Mallory in 1975, was the basis of Duracell international.

Samuel Ruben's inventions revolutionised battery technology. During the second world war, for example, Ruben conceived the stack of mercury, allowing a greater capacity in less space and which resisted climates harder to the theaters of war, such as North Africa and the South Pacific, places where the normal carbon-zinc batteries for flashlights, walkie-talkies and mine detectors not resisted. P.R. Mallory fabric millions of batteries of mercury during the war period. The company The Mallory Battery Company was born shortly after.

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THE CREATION OF THE AAA BATTERY

In the 1950s, Samuel Ruben continued improving the alkaline manganese battery, making it more compact and durable than it had never done before. At the same time, Eastman Kodak introduced cameras with a built-in flash that required more energy than that offered the zinc-carbon battery. The cameras needed alkaline manganese, but in a new size, the AAA. Mallory made them and also gave the patent to other companies, and that by then the company had distribution of their products for consumers.

 

THE BIRTH OF THE BRAND

It began in 1973, when the Bunny made her first appearance. He showed everyone that Duracell batteries lasted much more than common and cheap zinc-carbon batteries. Bunny, running with Duracell batteries, was capable of overcoming the others in duration it was which was the challenge and continues to do so today.

 

TODAY DURACELL BUNNY

For more than 33 years, the Bunny has evolved to be the last. Its evolution is parallel to constant improvements in the quality and power of the batteries and Duracell products. Today, the Duracell Bunny is one of the best-known icons of brand on the planet. Click here to learn more about the Duracell Bunny.

 

THE HISTORY OF THE DURACELL BUNNY

Duracell has spent decades producing energy batteries around the world, and the center of it all was the Duracell Bunny. Find out more about the world famous icon: see the history of the Duracell Bunny, plays with the Duracell Bunny, download wallpapers and screensavers, or watch ads from Duracell on TV-Bunny.

For decades, Duracell has produced energy in laptop batteries worldwide, and, in the middle of all this has been the Duracell Bunny. It began in 1973, when the Bunny made her first appearance. He showed everyone that Duracell batteries lasted much more than common and cheap zinc-carbon batteries. Bunny, running with Duracell batteries, was capable of overcoming the others in duration it was which was the challenge and continues to do so today.

The Duracell Bunny has traveled all over the world, from Asia and Australia to Colombia and Croatia, passing through other countries. Bunny brings a charming and vivacious personality to personal power and constantly shows why Duracell batteries last as long.

During this time, the Bunny has evolved to be the last. Its evolution is parallel to constant improvements in the quality and power of the batteries and Duracell products. Today, the Duracell Bunny is one of the best-known icons of brand on the planet and shows why Duracell makes all the difference.