Founded in 1960, belongs to the japanese group Hitachi Ltd. Produces electronic devices for the general public (hard drive, speakers, memory cards, keys, USB light, etc), as well as most of the production takes place in Japan. Historically, the development and marketing of the batteries is the first activity of Maxell, a group that has never ceased to innovate in the field. Today, Maxell has numerous references in its catalog of batteries: super saline, alkaline, alkaline, zinc manganese and NiMH rechargeable batteries.
Maxell has also built a solid reputation among professionals and the general public through their batteries watch silver oxide whose quality is recognized around the world. It was also one of the first brands to sell alkaline batteries.